Insights

TitleDateExcerpt
Demi-Permanent And Permanent Hair Colour ExplainedChoosing between demi-permanent and permanent hair colour is a chemistry decision as much as a style decision. The two systems use different levels of…
Choosing Developer Volume For Your Hair GoalsDeveloper is the quiet partner behind many colour services. It activates permanent colour, helps lightener swell the cuticle, and determines how much lift or…
Hair Porosity and Smarter Colouring at HomeHair porosity describes how easily the cuticle allows water, colour molecules and conditioning ingredients to enter and leave the hair shaft. It is shaped by…