' Essensity Oil-in-Cream/Organic/Ammonia-Free & Regular Color ' by Schwarzkopf

I wanted to carry one "green" hair color line, in other words : one line that had as many of the healthy aspects as possible yet still delivers great color. To date (November 2016) You simply are not going to get a super awesome hair color. You may get "awesome" though and this and Wella' INNOSENSE are the 2 lines I believe in. This is Schwarzkopf's permanent ammonia-free colour with Phytolipid Technology.....it provides up to 100% white hair coverage and is free from mineral oil, parabens, silicones and artificial fragrances.

There are 2 completely different lines of Essensity hair color and I've heard a lot of good reviews of this line, I am going to try it on a couple people and myself in the next couple weeks and will get back to you.....maybe this is a hidden secret line ( which btw happens a lot)

What hairdressers say about NEW ESSENSITY after 1,500 applications in 174 salons**:

  • 93% were satisfied overall 
  • 83% reported a new performance level
  • 92% say NEW ESSENSITY is gentle to the hair
  • 90% claim scalp comfort
  • 87% would recommend it to colleagues
**Salon Use Test conducted in 84 salons in Germany and 90 salons in Spain May 2015

The Secret Lies In Phytolipid Technology

The combination of specially re-designed colour pigment mixes and plant-based oils that contain lipids found in healthy-looking hair maximizes colour performance.

Developer ratio is 1:2 so 2 parts of Developer to 1 part of color...Very important to get that correct !

Ammonia-Free Hair Color, a lot of people have wanted something like this and here it is.... this is the healthiest HAIR COLOR on Planet Earth and it has some awesome base and unique colors.

With this brand for full gray coverage you must mix the tone you want PLUS a NEUTRAL which means using a color that is /0 or for even better coverage using double neutral /00 as part of your formula. For any help at all with creating your hair color formula, please purchase the color and developer - put in the "NOTES" Box to hold order until you talk to KC,  have the answers to the 'Killer 18 Questions' which you will find in the Blog, call KC after you have sent answers to questions..... with your formula.....your order will be held up until your formula is completed as long as that NOTATION is on the order.
Ammonia's job in hair color is to OPEN the hair strands to allow the hair color to be let in.........then sealed.....then locked up again so the new color stays sealed inside the hair strands...otherwise the color washes out and fades and you are not happy! So in order for color "TO" work.......you must have another ingredient that performs that same action ( opening the hair strand up.....) . There3 are only a few, the one most commonly used is MEA. So no matter what that ''action'' must take place or the hair color does NOT WORK correctly. My amusement comes from the fact that many of you don't know anything about MEA
MEA, which has no odor. ... but it does not open the cuticle as efficiently as ammonia, it does not allow the hair coloring ingredients to penetrate the hair strands as well.

Ammonia is a natural substance (meaning it is found in its natural chemical structure and not made in a lab) that has been used in hair color for years. However, it is not the only available option for permanent hair color on the market.

Other common catalysts for permanent hair color include MEA and AMP. These chemical compounds are popular because they do not have the distinct smell of ammonia. However, they are not safer for the hair. In fact, the ammonia you smell means it is evaporating and leaving the hair once the job is done. Other catalysts are less effective in hair color use and actually live in the hair longer. They are chemicals that can be as damaging as or even more so than ammonia.



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