Insights

TitleDateExcerpt
What Is a Toner and When Should You Use It?Hair toner is a colour-balancing product used after lightening or whenever unwanted warmth appears. It does not usually make hair lighter. Instead, a toner…
How to move from box dye to professional hair colourMoving from supermarket colour to professional hair colour can give you greater control over tone, depth, grey coverage and hair condition. It also requires a…
A Complete Guide to Color-Depositing Shampoos and ConditionersColour-depositing shampoos and conditioners are designed to refresh tone between salon appointments or permanent colour services. They contain direct dyes that…
Why Hair Colour Fades Fast and How to Keep It VibrantFreshly coloured hair can lose its shine and intensity within a few washes. The cause is rarely a single mistake. Water temperature, porosity, product choice,…
Demi-Permanent And Permanent Hair Colour ExplainedChoosing between demi-permanent and permanent hair colour is a chemistry decision as much as a style decision. The two systems use different levels of…
Choosing Developer Volume For Your Hair GoalsDeveloper is the quiet partner behind many colour services. It activates permanent colour, helps lightener swell the cuticle, and determines how much lift or…
Hair Porosity and Smarter Colouring at HomeHair porosity describes how easily the cuticle allows water, colour molecules and conditioning ingredients to enter and leave the hair shaft. It is shaped by…
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