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Elumen High Intensity - High Performance - Direct Dye Hair Colors



*Oxidant-free* (no developer) -  Bright Ass   - Rockin Crazy Color -  as we called them back in the day. Today is simply : DIRECT DYE !

• For extra luminous, shining and lasting hair colors

• Without peroxide or ammonia


• Contains no dye stuffs – for softening the color shades
• Natural shine when used purely

With the strong interest in crazy colors I have decided to bring the professional Crazy Colors that Goldwelll makes called Elumen. This Line works with a Base color then you add varying amounts of clear to the base to make various "shades" of the same Base color.

I want you to be very careful using these colors, they are strong and powerful and no I would not reccomend them for the faint-of-heart ! Why?? Because they work differently than any others. These truly last longer and process into the hair in a completely UNIQUE manner ..... they stick to the strands in what is referred to as a "MAGNET" affect. Elumen's direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet. They claim there is truly no fear, no commitment. With Goldwell's own product ( of course) called  Elumen Return, you can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge. 

This is truly one of the most exciting new technological developments in professional hair color. Again, using a purely physical process, Elumen's direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet.
Elumen is an innovative high performance hair color - Elumen dyes the hair permanently, but without oxidation, ammonia, or alkalinity. The result? Beautifully, radiant hair color without any damage to the hair. Elumen also repairs the hair's structure. The hair-color smoothes porous and damaged sections not only on the surface, but also inside the hair shaft to provide a healthy, smooth surface that reflects light and gives the color in the hair unprecedented shine.

I am excited about bringing you these.....they go well with Killerstrands BOOST/BURST combo and we are excited to begin making some BOOST/BURST to go with the Elumen Tones.

105 Shades without mixing there are 21 Base colors and CLEAR. They have BASE colors and the way to change the colors is by adding "Elumen CLEAR" to the Base you have Chosen.

Multiple shades. Elumen's 22 shades plus Clear gives you the ability to create an unlimited variety of colors. And, thanks to the unique color card ( I'm working on getting some) you can guarantee results without fear. As part of your creative palette, Elumen works great for low-lights/tintbacks, multi-shading, toning and color balancing. Because it improves the hair's structure to revitalize stressed and damaged hair, leaving it with long-lasting, brilliant, healthy, shine, it's the ultimate shine application remember you can apply just ''clear".

What's more, Elumen repairs hair, smoothing porous and damaged sections not only on the surface, but deep inside the hair shaft, providing a healthy, smooth surface that reflects light brilliantly. Elumen's new technology offers many "firsts," giving you a truly new story about hair color.

March 6, 2015

*****I have been using this product for several years. It leaves your hair soft and has a natural shine without adding product. I get so many compliments on my hair! K.

good stuff
January 21, 2015


Elumen is tricky to work with but well worth the effort. It does stain everything but use alcohol to get it off the skin.
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So all the products needed to use Elumen are these:

  • Elumen HAIR COLOR -- Sticks to hair in a completely different manner than all other Direct Dye's ( high performance - oxidative -free)
  • ELUMEN - CLEAR - Used for softening all shades to other colors or for extraordinary shine alone or with colors
  • Elumen - PREPARE - Optimizes the electric charges inside the hair, allowing Elumen pigments to penetrate even damaged hair more evenly
  • Elumen - LOCK - reduces the amount of fadeage and locks the color in
  • Elumen - CLEAN - for gentle & thorough removing of hair color from skin ( But I know that using Alcohol, works just as well and costs a lot less !)
  • Eluman - RETURN - for removal and reduction of hair color


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