EIMI new STyling Products from Wella


Wella professionals has come up with a dynamic new styling line and there are a number of great points to it:

  • new technology
  • excellent price-points

The Staff fav's are: Sugar spray for texture, Glam Mist, Root Shoot, Flowing Form & finally....

SAY STYLE, SPEAK EIMI (Pronounced Eye-Me)

Express your styling skills and each client’s individuality. With EIMI you can truly be yourself, say what you say and shout it out: interpreting the latest global trends, setting new accents of style and originality. EIMI molds and empowers, shapes and inspires: in a word, Individuality.

VOLUME

DRY ME

Dry Shampoo

Create volume and manageable matte texture to achieve your look. Refresh your hair and absorb oil with this formula with tapioca starch.

HOW TO USE:

Shake me, spray me, style me. Apply evenly on dry hair, leave in and brush through. 

BODY CRAFTER

Flexible Volumizing Spray

HOLD LEVEL 2

Build volume with a workable texture. Craft your style with smooth, flexible control and natural movement.

HOW TO USE:

Shake well and spray evenly on damp hair with emphasis on the roots. Blow dry with your fingers or brush to create volume. Use also on dry hair to create extra texture.

PERFECT SETTING

Blow Dry Lotion Hairspray

HOLD LEVEL 2

Formulated to provide care while blow drying. Set a voluminous finished shape with perfect shine. 

HOW TO USE:

Spray evenly on damp hair. Roll the hair around in section and blow dry. Mist over finished style for control and hold.

BOOST BOUNCE

Curl Enhancing Mousse

HOLD LEVEL 2

Boost your curls with added shine, definition and frizz reduction. Formulated to help protect your hair against dehydration while blow drying.  

HOW TO USE:

Shake, spray, volumize. Apply evenly on damp hair. Let air dry or use the diffuser to get creative curls. 

ROOT SHOOT

Precise Root Mousse

HOLD LEVEL 2

Perfect root lift is only a shot away with this mousse designed for precision application.

HOW TO USE:

Shake, shoot, volumize. Apply on damp hair directly on the roots and blow dry as you wish.   

SUGAR LIFT

Sugar Spray for Voluminous Texture

HOLD LEVEL 3

Get a grip on volume: This rich flexible spray infused with sugar provides lift, shine and touchable grippy texture.  

HOW TO USE:

Spray, scrunch and manipulate. Apply on damp hair to create great texture and volume or use on dry hair for a more settled style. 

EXTRA VOLUME

Strong Hold Volumizing Mousse

HOLD LEVEL 3

Blow dry head-turning volume and perfect body with strong hold. Formulated to help protect your hair against dehydration while blow drying.  

HOW TO USE:

Shake well before use. On damp hair, distribute evenly from root to end. Blow dry for voluminous support.   

SMOOTH

THERMAL IMAGE

Heat Protection Spray

Help protect your hair while using hot tools with this 2-phase spray. Phase 1 formulated to nourish the hair and to protect it from heat up to 428°F. Phase 2 conditions your hair for a flawless shiny result. 

HOW TO USE:

Shake well and spray section by section at arm’s length onto dry hair before heat styling. 

PERFECT ME

Lightweight Beauty Balm Lotion

HOLD LEVEL 1

Create natural style and smoothness with this delicate lotion that adds shine, repairs, moisturizes, tames fly-aways and protects from the heat of styling tools. 

HOW TO USE:

Pamper, perfect, protect. Smooth a small amount of product on mid-lengths and ends on damp or dry hair for a luxurious feel. Style as you wish. 

FLOWING FORM

Anti-Frizz Smoothing Balm

HOLD LEVEL 2

Create luxurious smoothness with flexible control and natural movement. Formulated to reduce frizz and help protect your hair against dehydration while using hot tools. 

HOW TO USE:

Apply 2-5 pumps and work thoroughly through the mid-lengths and ends. Blow dry with a brush. For extra smooth results, finish with styling iron. 

TEXTURE

OCEAN SPRITZ

Salt Hairspray for Beachy Texture

HOLD LEVEL 2

Finish undone beachy texture with this natural mineral salt spray that helps protect hair against dehydration and UV damage.  

HOW TO USE:

Spray into dry or slightly damp hair, then scrunch or shape your beach style using your fingers. For even more chunky texture, blow dry after shaping. Mist over finished style for hold and control. 

TEXTURE TOUCH

Reworkable Matte Clay

HOLD LEVEL 2

Rework your style throughout the day with this matte defining clay. Formulated with minerals and beeswax for hold and flexibility.  

HOW TO USE:

Rub a small amount in your palms until evenly distributed, then sculpt into dry hair. Shape and rework as often as you want.  

SHAPE SHIFT

Molding Gum with Shine Finish

HOLD LEVEL 2

Create defined or disheveled looks with this elastic molding gum that adds shine and UV protection.   

HOW TO USE:

Work between your fingers, then sculpt your hair to shape, define or dishevel your style.      

GRIP CREAM

Flexible Molding Cream

HOLD LEVEL 3

Create and manipulate distinctive styles with definition on long or short hair with this soft texture cream. Formulated with Brazilian carnauba wax for strong yet flexible support.   

HOW TO USE:

Rub a small amount in your hands until evenly distributed. Apply on dry hair through the mid-lengths and ends to tame, separate and shape your style.  

PEARL STYLER

Styling Gel

HOLD LEVEL 3

Create strong flexible hold and teasable texture with pearl gloss shine. Formulated to help protect hair from the effects of UV.   

HOW TO USE:

Distribute 1-2 pumps into your palms, then work into dry hair to texturize or tousle your style. For extra lift work into wet hair and blow dry.

RUGGED TEXTURE

Matte Texturizing Paste

HOLD LEVEL 3

Texturize your look with this matte paste to give your hair a rugged effect with strong definition.   

HOW TO USE:

Manipulate with your palms into dry hair to shape and texturize rugged looks with a matte finish.  

SCULPT FORCE

Extra Strong Flubber Gel

HOLD LEVEL 4

Get creative with expressive shaping on rock solid styles and high definition shine. Formulated to help protect hair against the effects of UV.  

HOW TO USE:

Squeeze into palms to immediately shape your style, working into dry hair with this fast-dry formula. For piecy definition or a wet look, apply to wet hair and let air dry.   

SHINE

GLAM MIST

Shine Mist

HOLD LEVEL 1

Finish your glamorous style with dazzling shine thanks to this luminous shine spray. Formulated to help protect hair from the effects of humidity and UV. 

HOW TO USE:

Spray lightly and evenly to get glamorous shine to finish your look.   

FIXING HAIRSPRAYS

STAY ESSENTIAL

Light Crafting Spray

HOLD LEVEL 2

Create and maintain touchable styles with this light crafting finishing spray. Formulated to help protect hair from the effects of humidity, UV and heat.

HOW TO USE:

Hold at arm’s length to mist over finished style as you work for touchable hold.    

STAY FIRM

Workable Finishing Spray

HOLD LEVEL 3

Craft and finish any style with this strong versatile spray. Formulated to help protect hair from the effects of humidity, UV and heat. 

HOW TO USE:

Hold at arm’s length to mist over finished style as you work for touchable hold.     



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