' R.A.W. MATRIX -Hair Care' - REAL-AUTHENTIC-WHOLESOME


1st OFF.....you just CANNOT compare a Shampoo in an 8OZ. bottle to a shampoo in a 11OZ. bottle.This shampoo is in an 11OZ. Bottle so per ounce the shampoo is $2.00. Super reasonable.
IT SIMPLY IS JUST NOT FAIR. IT NEEDS TO BE FIGURED OUT  BY: THE PRICE "PER OUNCE" ! RIGHT?

There is a huge battle in our country within the Cosmetic Chemists, who are the group of individuals who design and formulate all of your personal care products. Hair Care included. Everyone fights over the word: NATURAL, and what IS and what ISN'T !  .........It is a messy discussion because when you understand what a lot of the products with chemical sounding names - they are not really chemicals and VICE VERSA....so again a big mess. . . and within that mess they are trying to clarify things for you. Here is Matrix's VERY GOOD Explanation at offering you a very healthy hair care line AND explaining all of the ingredients. I truly feel this is what every company should do.

Biolage R.A.W. is Real. Authentic. Wholesome.

This powerful haircare regimen gives you the power to create the hair you've always dreamed of - while being good for you and good for the environment. Biolage R.A.W. is a range of feel-good, look-good, do-good hair care. This 70-100% natural-origin haircare range provides a unique sensorial experience combined with true professional results. So live Real. Authentic. Wholesome. #LiveRAW
Q: What is natural-origin?

A: We consider an ingredient to be of natural origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original plant or mineral source.

They have 4 categories :

  1. NOURISH - Transforms dry, dull hair into healthy-looking soft locks.using ingredients like coconut oil, honey and quinoa husk, and kaolin clay.
  2. RECOVER - Restores shine to stressed, sensitized hair using ingredients like yucca, goji berry, coriander oil and kaolin clay.
  3. REPLENISH - A custom oil blend that creates smoother, softer, shinier hair. Suitable for all hair types.
  4. UPLIFT - Purifies flat, fine hair without harsh stripping using ingredients like black sesame, grapefruit, kiwi and kaolin clay.

 

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