There is a huge battle in our country within the Cosmetic Chemists, who are the group of individuals who design and formulate all of your personal care products. Hair Care included. Everyone fights over the word: NATURAL, and what IS and what ISN'T ! .........It is a messy discussion because when you understand what a lot of the products with chemical sounding names - they are not really chemicals and VICE VERSA....so again a big mess. . . and within that mess they are trying to clarify things for you. Here is Matrix's VERY GOOD Explanation at offering you a very healthy hair care line AND explaining all of the ingredients. I truly feel this is what every company should do.
Biolage R.A.W. is Real. Authentic. Wholesome.
This powerful haircare regimen gives you the power to create the hair you've always dreamed of - while being good for you and good for the environment. Biolage R.A.W. is a range of feel-good, look-good, do-good hair care. This 70-100% natural-origin haircare range provides a unique sensorial experience combined with true professional results. So live Real. Authentic. Wholesome. #LiveRAW
Q: What is natural-origin?
A: We consider an ingredient to be of natural origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original plant or mineral source.
They have 4 categories :
Type: Hair Care
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