When childhood friends (and self-proclaimed "bottle blondes”) Elisa Hills and Erika McKellar got into the professional beauty business nearly a decade ago they had no idea that their own personal struggle would eventually lead to starting a hair care brand of their own. Meet BLNDN, the women-owned, southern California beauty brand.
OUR PASSION IS BLONDE
It started very simply, we wanted to create products that solved the problem that we were personally facing. The problem was that we were not going to stop going blonde. You could say being blonde is in our DNA (even if it’s not in our roots —shhhh) and we are willing to continue to lighten even when it comes at a cost to the integrity of our hair. We needed hair care that allowed to stop apologizing for the damage we were inflicting and that simply dealt with it. We started by identifying an amazing team of cosmetic chemists and then by sourcing (and rigorously testing) raw materials that were proven to repair the damage done by chemical processing. The result was the BLNDN Complex, infused into every single one of our products. The more you use BLNDN the healthier your hair will become even in the aftermath of chemical lightening. The truth is, a lot of products claim to be everything for everybody and we don’t do that. We know there are a ton of amazing lines out there, but none of them do what we do. We do one thing and we do it well, we care for blonde hair. We are our own customers, so for us it is personal.
Turn on your bright and give your locks the jump-start they deserve.
BRIGHTEN YOU SHAMPOO
is a deep purple sulfate-free, paraben-free shampoo that provides a glorious lather and cuts the brass without drying out the hair strand. A little secret, you actually can use it every time you wash!
250 ml / 8.45 fl oz / $19.95
To banish brassy tones, replace your normal shampoo with this at least twice weekly. Wet hair, lather and rinse. Follow with your favorite nourishing conditioner.
Give your thirsty locks a little cleanse and a lot of softness without the harmful sulfates.
QUENCH YOU SHAMPOO
is the shampoo of your dreams. Everything you want, and nothing you don’t. A thick, luxurious lather without parabens and harmful sulfates. The BLNDN Complex adds intense shine and hydration to oxidized hair without the weight. Shampoo for even the most discerning shampoo junky.
250 ml / 8.45 fl oz / $19.95
For a perfect shampoo that leaves locks soft and shiny, use this luxurious lather anytime you need a cleanse. Using a quarter sized amount, massage gently into scalp through ends. Rinse thoroughly and repeat if necessary. Follow with your favorite conditioner.
ring on the shine and restore vibrancy to your lackluster locks.
NOURISH YOU Conditioner
is the weightless conditioner that you’ve been waiting for. The BLNDN complex nourishes and penetrates the strands immediately. No need to leave it in, just apply a few pumps and rinse. Results are deeply nourished locks and softer, smoother hair after the very first use.
250 ml / 8.45 fl oz / $21.95
To leave the shower with maximum shine, use this lightweight conditioner anytime. Massage gently into scalp through ends. Leave on 2 to 3 minutes depending on your desired hydration level. Rinse thoroughly.